Visit to Fitness.dk

September 18, 2009 one of the fully-packed, excited, and adventurous day of mine, since being here in Denmark. It was planned to go for Military Camp, H.C. Andersen house in Odense. We all were very excited and full of various imagination, scared too about the hurdle race supposed to be happen soon. Our Professor Henrick Baadasraard Jensen was all day along with us to facilitate all the appointments and activities. He along with his friend received us from Dense railway station.

From there we directly went for "Fitness.dk" one of the premium and leading fitness chain in Denmark doing good business while spreading the concept of Sustainability and health cautiousness. We also met with the Mayor of Odense at this meeting, enthusiastically helpful about health related issues and how government or responsible person in th politics can enhance and successfully support all these activities to make their people healthy and smiling simultaneously boosting the economy. When being asked why government is so interested in health or fitness centric issues though they seems to be individualistic? His simple, straight,intelligent, and responsible reply backed by statistics that Government indirectly saved 400 millions Kroner of if people will away from hospitals because of these "luxurious-problems" and second people are the responsibility of state and because of them we are in the system so its our official, and moral duty to do take care of them with a comprehensive approach. This answer not just impressed me but touch my heart and i was just left with aha!!!!! feeling.

Fitness.dk is a equipped with state-of-art infrastructure, running by dedicated professional and making good profit with there different operating strategy for their customer.

Whats makes this trip so special?!

Idea to do things differently, systematiclly and always come with strong research to venture into new business. Prepare a base and demand for your business or try to find out if it is there too.

For India it's a emerging concept limited to high-end customer only, as a life style stereotypes. Just imagine about the craze of Quasi-gym among youngster in India, their passion to build biceps and so on. How could one neglect this huge potential market ?